As part of the IVSA 2025 Conference in Suwon, South Korea, I directed a short documentary titled I’d Rather Not, which portrays a woodblock print artisan who has worked on Haenggung-ro Street for 15 years. In his small studio, he reflects on the changing face of the area. His story speaks to a broader tension: as property values rise and the area becomes a tourist attraction, its creative spirit is being repackaged, small art studios are disappearing, and the original artistic community is slowly being pushed aside.